Spot the difference by FedEx

I always enjoy playing the classic game of Spot the Difference.

And, it was great to see it being used on an advertisement. =)

I noticed the orange tag on the box on my first look, and I thought that was the only difference since it is an ad by FedEx.

Then I went on to read the text and I realise I actually missed the zebra crossing that is missing on the first photo.. haha



It was really a small change that I didn't manage to spot even though I am good at this game of Spot the Difference.


It is indeed a cleverly executed ad to link and introduce FedEx's new service. Kudos~