What time is it?

Did you notice that the watch/clock advertisements are mostly set to a certain time?

The magic time is 10.10


Why is it so?

Because it is always good to to look at happy things!!
(look at the hands of the watch and you can see the smile)

Clean & Green Singapore

Saw an ad while I was on the train before I saw this music video on TV.

It turned out that they are from the same campaign - Clean & Green Singapore

Enjoy the Song - Let's make our World the Most Beautiful Home



A very relaxing song,

and most importantly, the message to pass on:

Continue and Keep Singapore Clean and Green

&

Adopt an environmentally-friendly lifestyle

~ Let's make our World the Most Beautiful Home ~

Every day is Different

(credits: Navy Career)

~Make your every day a different day~
Live life to the fullest! =)

Work Hard, Shop Harder

I like the slogan

Work Hard, Shop Harder! =)


another sale from G2000, giving you more reasons to shop.


reward yourself after a hard day at work~

sale starting from now to 1 Nov.

Spot the difference by FedEx

I always enjoy playing the classic game of Spot the Difference.

And, it was great to see it being used on an advertisement. =)

I noticed the orange tag on the box on my first look, and I thought that was the only difference since it is an ad by FedEx.

Then I went on to read the text and I realise I actually missed the zebra crossing that is missing on the first photo.. haha



It was really a small change that I didn't manage to spot even though I am good at this game of Spot the Difference.


It is indeed a cleverly executed ad to link and introduce FedEx's new service. Kudos~

Press On Singapore Campaign

Press On Singapore! came at a good time as it is during such times when people are feeling down due to the financial crisis, H1N1 or natural disasters that needs some encouragement.








A little encouragement to someone in need makes a big difference to them! =)

All of us need some encouragement once in a while in our life. Encourage your family, friends, colleagues whenever you can. You'll never know how big the impact may be on them by what you have said or what you have not said.


There was also an ad that was shown in parts on TV and the part I saw was the little girl who likes to talk to her surrounding items. Her friends find her behaviour strange and likes to make fun of her. Only one friend stood by her for who she is.

Catch the full version of the Encouragement video on Press On Singapore.

Gambatte!

GO GO Fighting! Fighting!!

Jia You!

Spread the word of encouragement today! =)

National Pledge

What does the national pledge mean to you?


Take a look at what it means to them..


My Home
Discover the meaning behind our national pledge through the imagination of a child.




My Drawing, My Pledge
Discover the meaning of our national pledge through a drawing by a little girl.




Small Acts, Big Words
Through the eyes of a young schoolboy, witness the truth behind the small acts of his fellow Singaporeans, and discover the bigger meaning in the pledge he says each day.




The above 3 are my favourites~

Enjoy more videos at My Pledge - Short Film Competition!

Be All Smiles

An interesting ad design!


simple yet clever

Smile~

Cos there's a sale going on for G2000

=)

Be Happy! =)

Had a bad day?


Had a hard day?


Don't make it worst by feeling sad,


Smile! ^.^



No matter what happened, be HAPPY!


Enjoy this cute baby video ~








#Happiness is often the result of being too busy to be miserable.

Hate something, Change something

An interesting commercial from Honda : The Power of Dreams~

When you hate something, change it! Presented in a very colourful and vibrant manner.

Honda's disel engines were supposedly slow, dirty and noisy initially. The engineers didn't like it and they improved and changed it to the new disel engines that is cleaner and quieter.



Hate something, change something~ Hate something, change something~


#Change your thoughts and you change your world. =)

Always behind you..

Have you heard of Command?

I guess not..but you most probably have heard of the name 3M. Command is actually one of the products under 3M. It is more commonly known for its strong hooks.

We are tasked to create awareness for this poster strips of command. And, we came up with this creative theme : Always behind you.

As in, physically, Command is always behind your pretty posters and frames. And, it is always behind you, supporting you.

Isn't it a nice theme? haha



think for a moment pls..



the answer..



what does the following pictures/poster mean to you?




In case you did not notice, the wall is still clean though the size of the picture/poster changes. =)
In general, each of the posters are part of your growing up cycle..

The above 2 ads is one part of our BIG idea : Always behind you

And, to our amazement, we won the FIRST RUNNER UP in this Command Marketing Competition! All our hard work and efforts paid off!

Great teamwork is one of the key factor. Each one of us is committed to the project by contributing to the best of each ones strength.

All in all, it has been a great learning experience with practical usage of marketing.

Hooray~~

Beware of what is inside

Beware!!!

These food that you commonly eat increases your risk of heart disease and stroke!

It may be yummy, but friends, please think twice before you consume them. I am saying it to myself too as these are some of the food I like. =(

*click for larger and clearer image. More health information can be found here.










#Do take care of your health! Remember, prevention is always better than cure.

Interesting Commercials =)

An ad that touches the heart…

To every little thing in life… cheers!

I admire the perseverance… haha

Tiger Beer : It’s so good that you have to taste it in this life!

Customer first – tell me what you want!! Lol

Honda – the power of dreams

Interesting mouth tricks…